About Us

Dedré Maartens

Dedré always dreamt about being a successful business woman in a field that she could be passionate about. She had always been drawn to the fashion industry. Time spent in the hospitality sector made her aware of a calling towards working with people, inspiring them and building their confidence.

After completing her studies at The South African Image Academy, Dedré opened Dare Boutique.

Dedré is a co-owner of Image Avenue.

Carissa Bosman

Carissa completed a Human Movement Science Degree at the University of the Free State, also completing her first Personal Training and Nutrition course. International training followed at the Academy of Future Fit Training in the United Kingdom.

After developing a passion to offer people a holistic approach to health, image and personal branding, Carissa trained at a prestigious image consultancy before becoming one of the founders of Image Avenue.

Carissa is a founder and co-owner of Image Avenue.